Hello world ~ we’re the team working with the Beautiful Social client TEDxPhiladelphia.
- Kathryn Carter, third year Communications Studies and Art History double major. I’m interested in social media so I was really excited to be chosen to be in this class.
- Ben Chapman, second year Communication Studies major with a Psychology minor. I’m interested in music production and would love to work in Public Relations. I was really interested in the class because social media is one of my favorite pass times.
- Johanna Lynch, third year Communication Studies major with Faith-Justice and Marketing minors. I’m interested in public relations and social media for non-profit organizations so that’s what drew me to this class.
We chose to work with the client TEDxPhiladelphia because it is a well-known and respected global organization. TED (Technology, Entertainment, Design) videos are an integral part of our Communication Studies department so we are very familiar with their mission of “ideas worth spreading.” The opportunity to work and collaborate with organizers on a local, independently licensed TED conference is a dream come true. Another thing that attracted us to this project was the opportunity to gain real-world working experience in social media — a field that we are all potentially interested in going into, and we’re excited to add this to our growing résumés!
Last month we have met with the Co-Organizer and Producer of TEDxPhiladelphia, Emaleigh Doley, at Culture Works – a local co-working space and the TEDxPhiladelphia Headquarters. She requested that we research successful social media outlets from other similar TEDx conferences around the world. We are creating a report of best practices for TEDxPhiladelphia to consider going forward.
The local Philadelphia conference takes place Friday March 28 and per their request we are also going to track and analyze the user engagement of TEDxPhiladelphia’s Facebook, Twitter, and Instagram during the day of the event (as well as the day before and day after). After the event we will meet again with the organizer to deliver an in-depth report on audience engagement. We are looking forward to whatever TEDxPhiladelphia has in store for us and we are excited to see the learning opportunities we can provide for them as well.